HYPE DETECTIVE · Mainstream

Salt bread: how much more did the hype cost?

Only the search curve is collected so far; prices and stores will be added once sourced.

Pre-hype priceNot collected
Peak priceNot collected
Current priceNot collected
Cost floorNot collected
Peak ÷ cost floorNot collected
Hype half-lifeNot collected
Operating stores vs observed peakNot collected
Spike → big retailNot collected

“Not collected” means no sourced number yet; gaps are never filled from memory.

Search curve only

Only the search curve is collected so far; prices and stores will be added once sourced.

PRICE TIMELINE

How the price moved

Not collected

ESTIMATED COST FLOOR

What it takes at minimum

Not enough public price and recipe data to estimate yet.

STORES

How stores grew and shrank

Not collected

SEARCH INTEREST

When search took off and cooled

05010020182019202020212022
Google search interest (South Korea, weekly, peak = 100) · bold line is the 4-week average · 2018-01-01 2022-12-31
Show weekly values

2020-04-12 17 · 2021-04-25 19 · 2021-10-17 22 · 2021-10-31 20 · 2021-11-07 22 · 2021-11-28 17 · 2021-12-05 32 · 2021-12-26 25 · 2022-01-02 43 · 2022-01-09 51 · 2022-01-16 27 · 2022-01-23 32 · 2022-01-30 30 · 2022-02-06 45 · 2022-02-13 38 · 2022-02-20 48 · 2022-02-27 25 · 2022-03-06 29 · 2022-03-13 35 · 2022-03-20 47 · 2022-03-27 43 · 2022-04-03 56 · 2022-04-10 53 · 2022-04-17 46 · 2022-04-24 38 · 2022-05-01 41 · 2022-05-08 35 · 2022-05-15 59 · 2022-05-22 52 · 2022-05-29 51 · 2022-06-05 79 · 2022-06-12 52 · 2022-06-19 59 · 2022-06-26 77 · 2022-07-03 70 · 2022-07-10 67 · 2022-07-17 76 · 2022-07-24 72 · 2022-07-31 66 · 2022-08-07 61 · 2022-08-14 90 · 2022-08-21 100 · 2022-08-28 69 · 2022-09-04 52 · 2022-09-11 85 · 2022-09-18 74 · 2022-09-25 76 · 2022-10-02 61 · 2022-10-09 89 · 2022-10-16 80 · 2022-10-23 90 · 2022-10-30 79 · 2022-11-06 71 · 2022-11-13 66 · 2022-11-20 59 · 2022-11-27 51 · 2022-12-04 47 · 2022-12-11 50 · 2022-12-18 61 · 2022-12-25 70

Take-off (25% of peak)
2021-12-05
Peak (4-week average)
2022-10-30 · single-week high 2022-08-21
Hype half-life
Did not fall to half within the window
Latest
2022-12-25 · 70/100

HYPE LIFECYCLE

Lifecycle and timeline

  1. 1. Discovery
  2. 2. Early viral
  3. 3. Search explosion
  4. 4. Price premium
  5. 5. Store expansion
  6. 6. Large retail entry
  7. 7. Peak
  8. 8. Saturation
  9. 9. Decline
  10. 10. Survival / disappearance

Now: Survival / disappearance · Mainstream · Mainstream — Search interest stayed high after its peak (never fell to half within the window)

Organic, paid or sponsored spread is shown only when public records confirm it; no business is said to have engineered a fad.

WHO CAPTURED THE HYPE PREMIUM

Who captured the hype premium?

Not collected

Only published figures count as confirmed; a clear mechanism without amounts is “likely”. No made-up scores.

MORE

See also

REPORT A PRICE

What did you pay back then?

Many pre-hype and peak prices are missing. Reports with receipts or photos are reviewed and shown separately as user reports.

SOURCES

Sources

Last checked 2026-10-02

DETECTIVE RADAR

Salt bread from other angles

  • Origin DetectiveApplies · not analysed yet
  • Cost DetectiveApplies · not analysed yet
  • Distribution DetectiveApplies · not analysed yet
  • Inflation DetectiveApplies · not analysed yet
  • Discount DetectiveApplies · not analysed yet
  • Value DetectiveApplies · not analysed yet
  • Hype DetectiveThis page
  • Hogu IndexApplies · not analysed yet
  • Tax DetectiveApplies · not analysed yet
  • Wage DetectiveApplies · not analysed yet
  • Ingredient Detective (food & drinks)Applies · not analysed yet
  • Regulation DetectiveApplies · not analysed yet

✓ analysed · △ applies, not analysed yet · not applicable: Privacy Detective · All axes on one page