MOVIE DETECTIVE · 2023 · South Korea

Where the money in 12.12: The Day went

서울의 봄 · 김성수 · 플러스엠 엔터테인먼트

Budget₩23.3B (all-in)
MarketingUnknown
Worldwide gross13M adm.
Break-evenAbout 4.6 million admissions (reported investor break-even)

Gross is before cinemas, distributors and producers split it, so gross ÷ budget is not a return.

01 BASICS

Basics

Format
Film · Theatrical
Studio
Unknown
Distributor
플러스엠 엔터테인먼트
Cast
황정민, 정우성

02 PRODUCTION

Production cost

₩23.3B (all-in) — Reported as an all-in cost including P&A

No line-item breakdown (cast, VFX, sets…) is public. We do not split by assumed ratios.

03 MARKETING

Marketing (P&A)

Marketing is included in the all-in figure and not reported separately.

04 BOX OFFICE

Box office

Domestic
Unknown
International
Unknown
Worldwide
Unknown
Admissions
Passed 13 million admissions (official count, as reported)

05 REVENUE FLOW

Revenue waterfall

Box office
13M admissions
Cinema share · Korean typical range: 55 distributor : 45 cinema
Contract-specific — not public
Distribution fee
Unknown
Marketing (P&A)
Included in all-in cost
Production cost
₩23.3B (all-in)
Talent backend
Specific contract terms not public
What remains · Not calculated while any line above is unknown.
Unknown

06 BREAK-EVEN

Break-even

About 4.6 million admissions (reported investor break-even)

07 WINDOWS

Cinema to streaming

Streaming availability will be added once confirmed.

08 STARS

Stars and promotion

Fees and backend: specific contract terms not public

09 PIRACY

Piracy timeline

No credible first-seen record. This page never lists sites, links or access methods.

10 AI

AI use

No disclosed AI use.

11 SOURCES

Sources

Last checked: 2026-10-02

DETECTIVE RADAR

12.12: The Day from other angles

  • Cost DetectiveApplies · not analysed yet
  • Distribution DetectiveThis page
  • Inflation DetectiveApplies · not analysed yet
  • Discount DetectiveApplies · not analysed yet
  • Value DetectiveApplies · not analysed yet
  • Hogu IndexApplies · not analysed yet
  • Tax DetectiveApplies · not analysed yet
  • Wage DetectiveApplies · not analysed yet
  • Privacy DetectiveApplies · not analysed yet
  • Regulation DetectiveApplies · not analysed yet

✓ analysed · △ applies, not analysed yet · not applicable: Origin Detective, Hype Detective, Ingredient Detective (food & drinks) · All axes on one page