COPY DETECTIVE · Japan → Korea

Bâton d'or vs Pepero Premier

FINAL OUTCOME

Infringement confirmed (design right, first instance)

INFRINGEMENT CONFIRMED · Finality unconfirmed

The court held the Pepero Premier box infringed Glico’s Bâton d’or design right and ordered an injunction and destruction. The ruling concerned the box, not the stick.

Original
Ezaki Glico Bâton d'or · 2012
Compared
Lotte Confectionery Pepero Premier · Valentine’s limited release (exact year unconfirmed)
Launch gap
Gap unknown
Alleged
Packaging, Colour scheme
Licence
No licence found (not a finding of illegality)
Rights
Design right

Look at how it actually ended, not at how alike it looks. An allegation is not a finding.

ALLEGATION → RESPONSE → DECISION → OUTCOME

Allegation

Ezaki Glico (2014~2015) — Claimed the Pepero Premier box copied the Bâton d’or design; sought an injunction and destruction [Design right] · 노컷뉴스 (C)

Company response

Lotte Confectionery (2015-08) — The curved box is a common design used by other makers abroad; the Valentine’s limited run was small; appeal undecided. · 노컷뉴스 (C)

Court / agency decision

Seoul Central District Court, Civil Div. 12 · First instance · 2015-08-21 — Claim upheld

Final outcome

INFRINGEMENT CONFIRMED — A court or IP office found infringement or unfair competition

SIMILARITY MATRIX

What was said to be alike, item by item

Launch
2012 → Valentine’s limited release (exact year unconfirmed) · Gap unknown
Packaging
Similarity alleged — Curved box design
Colour scheme
Similarity alleged — Colour layout of the box faces
Product shape
Unknown
Product name
Different
Licence
No licence found (not a finding of illegality)
Legal conclusion
Infringement confirmed (design right, first instance)

No automatic image-similarity score is used; looking alike is not legal infringement. Official images are added once usage rights are confirmed.

TIMELINE

In order

  1. 2012 LAUNCHGlico launches Bâton d'or · 노컷뉴스 (C)
  2. — LAUNCHLotte releases Pepero Premier (limited) · 노컷뉴스 (C)
  3. 2014~2015 LEGALGlico sues for design-right infringement · 노컷뉴스 (C)
  4. 2015-08-21 OUTCOMESeoul Central District Court finds infringement — injunction and destruction · 노컷뉴스 (C)
  5. 2015-08 RESPONSELotte: “a common curved box”, appeal undecided · 노컷뉴스 (C)

LEGAL PROCESS

Each decision and its reasons

Seoul Central District Court, Civil Div. 12 · First instance

2015-08-21 · Design right · Claim upheld · 노컷뉴스 (C)

  • The overall aesthetic impression is very similar
  • The box faces’ colour layout is nearly identical
  • Competing products of the same form, so Glico’s business interest is at risk

Ordered: Injunction, Destruction

Reasons are short paraphrases of the cited source only.

UNKNOWN

Left blank for lack of a source

  • Appeal and finality
  • Damages
  • Pepero Premier launch year

No “saved R&D cost” estimate is made without real data.

SOURCES

Checked 2026-10-08. Not legal advice. Know of an error or a later ruling? Tell us.