DISTRIBUTION DETECTIVE · Major Korean farm produce, average (2024)

Of ₩10,000 spent on farm produce, how much reaches the farmer?

Unbranded commodity · Storage temperature unknown · Domestic · Checked 2026-10-07

Known 22 · Estimated 0 · Reported 0 · Unknown 0

Consumer price
100% VERIFIEDWhy do we know this?
Status: VERIFIED — Confirmed by an official document, listing or statistic
Source: 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07
Factory / producer price
50.8% VERIFIEDWhy do we know this?
Status: VERIFIED — Confirmed by an official document, listing or statistic
Source: 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07
Farmer share = 100 − distribution cost rate 49.2%
Distribution spread49.2%
Hand-offs4
Largest known increaseRetail stage 25.6% VERIFIED
Unresolved share0% (0.0%)

Tap a number to see its source, date and method.

PRICE WATERFALL

Where the price was added

  1. Farm gate
    50.8% VERIFIEDWhy do we know this?
    Status: VERIFIED — Confirmed by an official document, listing or statistic
    Source: 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07
    Running 50.8%
  2. + Shipping stage
    9.4% VERIFIEDWhy do we know this?
    Status: VERIFIED — Confirmed by an official document, listing or statistic
    Source: 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07
    Running 60.2%
  3. + Wholesale stage
    14.2% VERIFIEDWhy do we know this?
    Status: VERIFIED — Confirmed by an official document, listing or statistic
    Source: 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07
    Running 74.4%
  4. + Retail stage
    25.6% VERIFIEDWhy do we know this?
    Status: VERIFIED — Confirmed by an official document, listing or statistic
    Source: 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07
    Running 100%
  5. = Consumer price
    100% VERIFIEDWhy do we know this?
    Status: VERIFIED — Confirmed by an official document, listing or statistic
    Source: 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07

Dashed boxes are steps with no public data. After an unknown step the running price is not computed. Blue bars are estimates.

DISTRIBUTION FLOW

The actual path

  1. FarmerProducer · confirmed
    Out
    50.8% VERIFIEDWhy do we know this?
    Status: VERIFIED — Confirmed by an official document, listing or statistic
    Source: 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07

    What it does: Growing and harvesting

    Pricing role: Unknown

  2. Shipping stage (local collection)Local collection / shipping · confirmed
    Added
    9.4% VERIFIEDWhy do we know this?
    Status: VERIFIED — Confirmed by an official document, listing or statistic
    Source: 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07

    What it does: Harvest and packing work, transport, shipping fees

    Pricing role: Unknown

  3. Wholesale stage (market corporations, intermediate wholesalers)Wholesaler · confirmed
    Added
    14.2% VERIFIEDWhy do we know this?
    Status: VERIFIED — Confirmed by an official document, listing or statistic
    Source: 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07

    What it does: Auction and trading, distribution, storage, shrinkage

    Pricing role: Unknown

  4. Retail stageRetailer · confirmed
    Added
    25.6% VERIFIEDWhy do we know this?
    Status: VERIFIED — Confirmed by an official document, listing or statistic
    Source: 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07

    What it does: Small packs, selling, store costs, sales management

    Pricing role: Unknown

  5. ConsumerConsumer · confirmed

    Pricing role: Unknown

Dashed lines mean the step is not confirmed for this product. More steps are not automatically bad — each does work (distribution, storage, financing, inventory risk).

WHO GOT THE MONEY?

Who got the money?

Farmer
50.8% VERIFIEDWhy do we know this?
Status: VERIFIED — Confirmed by an official document, listing or statistic
Source: 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07
(50.8%)
Shipping stage
9.4% VERIFIEDWhy do we know this?
Status: VERIFIED — Confirmed by an official document, listing or statistic
Source: 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07
(9.4%)
Wholesale stage
14.2% VERIFIEDWhy do we know this?
Status: VERIFIED — Confirmed by an official document, listing or statistic
Source: 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07
(14.2%)
Retail stage
25.6% VERIFIEDWhy do we know this?
Status: VERIFIED — Confirmed by an official document, listing or statistic
Source: 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07
(25.6%)
Unresolved share0% (0.0%)

Shares we cannot confirm stay unresolved instead of being forced to 100%. A stage’s share includes logistics, staff, rent, waste and tax — it is not its profit.

INDICATORS

Indicators

Producer share
Producer revenue ÷ consumer price
50.8% VERIFIED
Distribution spread
Consumer − producer price: every cost and margin in between, not a profit
49.2% VERIFIED
Price multiplier
Consumer ÷ producer price
1.97× VERIFIED
Markup
(sale − acquisition) ÷ acquisition
Unknown
Gross margin
(sale − acquisition) ÷ sale
Unknown
Gross margin ≠ net profit

A gross margin is not a net margin after rent, staff, logistics and head-office costs. Markup and gross margin are computed only from a documented or reviewed-report acquisition cost, never from an AMS estimate. Operating and net margins are quoted separately, only from company filings.

A multiplier is not “N times profiteering”; it shows how many times the producer price grew on the way to the shopper.

PRICE CONTROL MAP

Who sets the price?

FarmerUnknown
Shipping stage (local collection)Unknown
Wholesale stage (market corporations, intermediate wholesalers)Unknown
Retail stageUnknown

Stages without evidence stay Unknown. Pricing power is not turned into a score.

EVIDENCE

What we know

Distribution cost rate (2024)49.2% — up from 44.8% in 2014 VERIFIED
Cost type: direct costs16.5% (harvest/packing work, transport, fees) VERIFIED
Cost type: indirect costs18.4% (labour, store upkeep) VERIFIED
Cost type: profit (survey definition)14.3% — the survey’s residual after direct and indirect costs VERIFIED
Stage change 2014→2024Shipping 10.0→9.4%, wholesale 11.6→14.2%, retail 23.2→25.6% VERIFIED
vs Japan (2022)Total: Korea 49.7% vs Japan 51.5%; retail stage: Korea 26.6% vs Japan 19.9% VERIFIED
Production countryKorea VERIFIED
Origin labelDomestic VERIFIED

DETECTIVE RADAR

Major Korean farm produce, average (2024) from other angles

  • Origin DetectiveApplies · not analysed yet
  • Cost DetectiveApplies · not analysed yet
  • Distribution DetectiveThis page
  • Inflation DetectiveApplies · not analysed yet
  • Value DetectiveApplies · not analysed yet
  • Hogu IndexApplies · not analysed yet
  • Tax DetectiveApplies · not analysed yet
  • Wage DetectiveApplies · not analysed yet
  • Ingredient Detective (food & drinks)Applies · not analysed yet
  • Regulation DetectiveApplies · not analysed yet

✓ analysed · △ applies, not analysed yet · not applicable: Discount Detective, Hype Detective, Privacy Detective · All axes on one page · Who made this price?

WE DON'T KNOW EVERYTHING

Gaps still open

  • Per-item stage costs (cabbage, onion, apple…) — to add from the aT per-item tables
  • Who sets the price at each stage (auction, negotiated sale, contract farming)

Read with care

  • This is an average across items; it varies widely by item, season and channel.
  • “Profit 14.3%” is the survey’s residual after direct and indirect costs, not any company’s net margin.

No official company response yet. Companies can send corrections or responses with evidence; they will be shown here.

INDUSTRY REPORT

Report the supply chain

Insiders can report actual supply prices, logistics fees, commissions, promotion funding, return terms, rebates or PB contract terms. We do not collect names, contacts or files, and never publish who reported. Published values are labelled “industry reported” with a confidence level.

Evidence you could show (we may ask later, with personal data and trade secrets removed)

Review: received → anonymised → evidence checked → cross-checked with public data → confidence set → published. A report alone is never published as fact.

Sources

  1. 농산물 유통구조 개선사업 평가(2026.7.16) — 한국농수산식품유통공사 「2024년 주요 농산물 유통실태」(2025) 인용 · 국회예산정책처 · checked 2026-10-07

Status labels: VERIFIED · ESTIMATED · INDUSTRY REPORTED · USER REPORTED · UNKNOWN