DISTRIBUTION DETECTIVE · Peacock salt-grilled mixed chicken skewers, 600 g

Peacock chicken skewers at ₩11,984: what was added between a Thai factory and you?

PB (private brand) · Frozen · Imported · Checked 2026-10-07

Known 17 · Estimated 2 · Reported 0 · Unknown 15

Consumer price
₩11,984 VERIFIEDWhy do we know this?
Status: VERIFIED — Confirmed by an official document, listing or statistic
Source: SSG.COM(이마트몰) 상품 화면 — 오너 제공 캡처 · SSG.COM / 이마트몰 · checked 2026-10-07
Sale price at the time of the capture
Factory / producer price
? UNKNOWNWhy do we know this?
Status: UNKNOWN — No public evidence; left blank on purpose
Neither the Thai factory (export) price nor E-Mart’s import price is public.
If you know it, use “Report the supply chain” below.
Distribution spreadUnknown
Hand-offs4
Largest known increaseVAT ₩1,089 ESTIMATEDonly 1 of 5 steps known
Unresolved share₩10,895 (90.9%)

Tap a number to see its source, date and method.

PRICE WATERFALL

Where the price was added

  1. Thai factory gate (FOB)
    ? UNKNOWNWhy do we know this?
    Status: UNKNOWN — No public evidence; left blank on purpose
    If you know it, use “Report the supply chain” below.
    Running ?
  2. + Freight and insurance (to CIF)
    ? UNKNOWNWhy do we know this?
    Status: UNKNOWN — No public evidence; left blank on purpose
    If you know it, use “Report the supply chain” below.
    Running ?
  3. + Tariff, customs, food inspection
    ? UNKNOWNWhy do we know this?
    Status: UNKNOWN — No public evidence; left blank on purpose
    If you know it, use “Report the supply chain” below.
    Running ?
  4. + Domestic frozen storage and logistics
    ? UNKNOWNWhy do we know this?
    Status: UNKNOWN — No public evidence; left blank on purpose
    If you know it, use “Report the supply chain” below.
    Running ?
  5. + E-Mart import, store/online operations, promotion
    ? UNKNOWNWhy do we know this?
    Status: UNKNOWN — No public evidence; left blank on purpose
    If you know it, use “Report the supply chain” below.
    Running ?
  6. + VAT
    ₩1,089 ESTIMATEDWhy do we know this?
    Status: ESTIMATED — Estimated from public evidence; the method is shown
    Source: 부가가치세법 제26조(면세)·제30조(세율 10%) — 2026.1.2 시행본 · 국가법령정보센터 · checked 2026-10-07
    Method: Assuming grilled, seasoned food is not VAT-exempt, the price includes 10% VAT: ₩11,984 × 10/110. Import VAT is credited at sale, so this is the VAT in the final price. An estimate until a receipt shows the item as taxable.
    Running ?
  7. = Consumer price
    ₩11,984 VERIFIEDWhy do we know this?
    Status: VERIFIED — Confirmed by an official document, listing or statistic
    Source: SSG.COM(이마트몰) 상품 화면 — 오너 제공 캡처 · SSG.COM / 이마트몰 · checked 2026-10-07
    Sale price at the time of the capture

Dashed boxes are steps with no public data. After an unknown step the running price is not computed. Blue bars are estimates.

DISTRIBUTION FLOW

The actual path

  1. B.Foods Product International — Thai OEM makerOEM · confirmed
    Out
    ? UNKNOWNWhy do we know this?
    Status: UNKNOWN — No public evidence; left blank on purpose
    Export price not public
    If you know it, use “Report the supply chain” below.

    What it does: Skewering thigh and skin, salting and grilling, frozen packing

    Pricing role: Unknown

  2. Thailand → Korea frozen freight and insuranceInternational freight · confirmed
    Added
    ? UNKNOWNWhy do we know this?
    Status: UNKNOWN — No public evidence; left blank on purpose
    If you know it, use “Report the supply chain” below.

    What it does: Frozen shipping (mode and cost unknown)

    Pricing role: Unknown

  3. Customs, tariff and imported-food inspectionCustoms · confirmed
    Added
    ? UNKNOWNWhy do we know this?
    Status: UNKNOWN — No public evidence; left blank on purpose
    If you know it, use “Report the supply chain” below.

    What it does: Import declaration, tariff (FTA treatment unknown), food inspection

    Pricing role: Regulated — Set by law, but the rate and amount applied to this product are not confirmed.

  4. E-Mart — importer of recordImporter · confirmed
    In
    ? UNKNOWNWhy do we know this?
    Status: UNKNOWN — No public evidence; left blank on purpose
    Import (declared) price not public
    If you know it, use “Report the supply chain” below.

    What it does: Ordering from the overseas OEM, customs, FX risk — the retailer imports directly, no separate importer

    Pricing role: Unknown

  5. Domestic frozen storage and logisticsCold storage · confirmed
    Added
    ? UNKNOWNWhy do we know this?
    Status: UNKNOWN — No public evidence; left blank on purpose
    If you know it, use “Report the supply chain” below.

    What it does: Storage at −18 °C or below, distribution centre, store and online delivery

    Pricing role: Unknown

  6. E-Mart / SSG.COM (seller, PB owner)Retailer · confirmed
    Out
    ₩11,984 VERIFIEDWhy do we know this?
    Status: VERIFIED — Confirmed by an official document, listing or statistic
    Source: SSG.COM(이마트몰) 상품 화면 — 오너 제공 캡처 · SSG.COM / 이마트몰 · checked 2026-10-07

    What it does: PB planning, setting the listed price, selling, promotions

    Pricing role: Price setter — It lists the price and is also the importer. Terms with the Thai maker are not known.

  7. ConsumerConsumer · confirmed

    Pricing role: Price taker

Dashed lines mean the step is not confirmed for this product. More steps are not automatically bad — each does work (distribution, storage, financing, inventory risk).

WHO GOT THE MONEY?

Who got the money?

Thai maker (B.Foods)
? UNKNOWNWhy do we know this?
Status: UNKNOWN — No public evidence; left blank on purpose
If you know it, use “Report the supply chain” below.
International and domestic logistics
? UNKNOWNWhy do we know this?
Status: UNKNOWN — No public evidence; left blank on purpose
If you know it, use “Report the supply chain” below.
Tariff
? UNKNOWNWhy do we know this?
Status: UNKNOWN — No public evidence; left blank on purpose
If you know it, use “Report the supply chain” below.
E-Mart / SSG.COM (importing and selling, incl. operating costs)
? UNKNOWNWhy do we know this?
Status: UNKNOWN — No public evidence; left blank on purpose
If you know it, use “Report the supply chain” below.
VAT
₩1,089 ESTIMATEDWhy do we know this?
Status: ESTIMATED — Estimated from public evidence; the method is shown
Source: 부가가치세법 제26조(면세)·제30조(세율 10%) — 2026.1.2 시행본 · 국가법령정보센터 · checked 2026-10-07
Method: ₩11,984 × 10/110 (assuming taxable)
(9.1%)
Unresolved share₩10,895 (90.9%)

Shares we cannot confirm stay unresolved instead of being forced to 100%. A stage’s share includes logistics, staff, rent, waste and tax — it is not its profit.

INDICATORS

Indicators

Producer share
Producer revenue ÷ consumer price
Unknown
Distribution spread
Consumer − producer price: every cost and margin in between, not a profit
Unknown
Price multiplier
Consumer ÷ producer price
Unknown
Markup
(sale − acquisition) ÷ acquisition
Unknown
Gross margin
(sale − acquisition) ÷ sale
Unknown
Gross margin ≠ net profit

A gross margin is not a net margin after rent, staff, logistics and head-office costs. Markup and gross margin are computed only from a documented or reviewed-report acquisition cost, never from an AMS estimate. Operating and net margins are quoted separately, only from company filings.

SOURCING

How to buy it for less — same product

SSG online product page (via E-Mart listing) · 2026-10-0711,984 KRW / 600g · 1,997 KRW per 100 g
SSG online product page (via E-Mart listing) · 2026-10-0714,980 KRW / 600g · 2,497 KRW per 100 g

Same product confirmed (SKU, weight, ingredients, grade, origin)

The sale unit price is 20.0% below the regular unit price. This compares one product at two times, not across sellers.

Why is it cheap?

Time-limited promotion · Kind: CHANNEL

Price valid only during the promotion. Who funded the difference is often not disclosed.

Is the quality the same?

No quality change: ingredients checked and the same. The difference comes from channel or timing

How to buy it for less

  • Calculated · Compare sale and regular prices per 100 g. The pack size is the same, so the total difference is the unit difference.
  • Cause unknown · The sale price is lower per unit than the regular price, but who funded the difference (E-Mart, maker or card) is not public.
  • General · Find the same label (Thai OEM, 600 g, frozen) at another seller and enter its unit price before comparing sellers. No other channel is on record, so no cheaper seller can be named.
  • General · For frozen goods, check the storage condition on the pack before buying in bulk.

SALE FUNDING

Who paid for the discount?

Listed normal price
₩14,980 VERIFIEDWhy do we know this?
Status: VERIFIED — Confirmed by an official document, listing or statistic
Source: SSG.COM(이마트몰) 상품 화면 — 오너 제공 캡처 · SSG.COM / 이마트몰 · checked 2026-10-07
Sale price
₩11,984 VERIFIEDWhy do we know this?
Status: VERIFIED — Confirmed by an official document, listing or statistic
Source: SSG.COM(이마트몰) 상품 화면 — 오너 제공 캡처 · SSG.COM / 이마트몰 · checked 2026-10-07
Difference₩2,996
Funded byUnknown

Whether the retailer, maker, supplier promotion budget or a card issuer paid the gap is filled in only from a contract or a reviewed report.

Card discounts, points and coupons were not identified separately in the capture and are excluded.

Whether the discount is real: Discount Detective

PB VS NB

Where did the PB saving go?

Saving captureUnknown

Per the label the chain is “Thai OEM factory → E-Mart (importer and seller) → consumer”, with no separate importer or wholesaler — a PB direct-import structure. Whether any saving reached shoppers or stayed with the retailer is not judged without a comparable NB price and the import price.

PRICE CONTROL MAP

Who sets the price?

B.Foods Product International — Thai OEM makerUnknown
Thailand → Korea frozen freight and insuranceUnknown
Customs, tariff and imported-food inspectionRegulated
E-Mart — importer of recordUnknown
Domestic frozen storage and logisticsUnknown
E-Mart / SSG.COM (seller, PB owner)Price setter

Pricing power factors

Contract structure VERIFIED
E-Mart is both importer and seller, buying directly from the Thai OEM and selling under its own brand (per the label). Contract terms and import price are not public.

Stages without evidence stay Unknown. Pricing power is not turned into a score.

EVIDENCE

What we know

SellerSSG.COM / E-Mart Mall VERIFIED
Sale price₩11,984 VERIFIED
Listed normal price₩14,980 VERIFIED
Listed discount20% VERIFIED
Listed unit price≈ ₩200 per 10 g (₩11,984 ÷ 600 g × 10 = ₩199.7) VERIFIED
ManufacturerB.FOODS PRODUCT INTERNATIONAL CO., LTD (EST.49) — BETAGRO shown on pack VERIFIED
Importer of recordE-Mart Inc. VERIFIED
Food type, storageSeasoned meat (non-sterilised), frozen at −18 °C or below VERIFIED
Composition (pack)Chicken thigh 60%, skin 25%, rock salt 1.6% VERIFIED
Context: avg import value, Thai prepared chickenUS$4.93/kg (2024) · $4.89/kg (2025), CIF — an average for all of HS 160232, not this product’s import price; this product’s HS code is unconfirmed VERIFIED
Production countryThailand VERIFIED
Origin labelOrigin: Thailand (OEM) — front of pack VERIFIED

DETECTIVE RADAR

Peacock salt-grilled mixed chicken skewers, 600 g from other angles

  • Origin DetectiveOpen
  • Cost DetectiveApplies · not analysed yet
  • Distribution DetectiveThis page
  • Inflation DetectiveApplies · not analysed yet
  • Discount DetectiveApplies · not analysed yet
  • Value DetectiveApplies · not analysed yet
  • Hype DetectiveApplies · not analysed yet
  • Hogu IndexApplies · not analysed yet
  • Tax DetectiveApplies · not analysed yet
  • Wage DetectiveApplies · not analysed yet
  • Ingredient Detective (food & drinks)Applies · not analysed yet
  • Regulation DetectiveApplies · not analysed yet

✓ analysed · △ applies, not analysed yet · not applicable: Privacy Detective · All axes on one page

WE DON'T KNOW EVERYTHING

Gaps still open

  • This product’s declared import price, HS code and FTA tariff rate
  • Freight mode (reefer container?) and freight/insurance cost
  • Price and promotion history (how long ₩14,980 actually applied)
  • Who funded the 20% cut (E-Mart, maker, shared)
  • A comparable NB skewer price at the same time

Read with care

  • We do not subtract a guessed cost from ₩11,984 to get E-Mart’s profit. That gap also pays for freight, tariff, inspection, cold chain, staff, rent, card fees, waste, promotion and tax.
  • The average import value covers every Thai prepared-chicken import under that HS code; we do not convert it into this product’s import price.
  • Maker and origin come from the product images and may change with packaging revisions.
  • The ₩1,089 VAT is an estimate assuming the item is taxable.
  • Prices are as captured and may have changed since.

No official company response yet. Companies can send corrections or responses with evidence; they will be shown here.

INDUSTRY REPORT

Report the supply chain

Insiders can report actual supply prices, logistics fees, commissions, promotion funding, return terms, rebates or PB contract terms. We do not collect names, contacts or files, and never publish who reported. Published values are labelled “industry reported” with a confidence level.

Evidence you could show (we may ask later, with personal data and trade secrets removed)

Review: received → anonymised → evidence checked → cross-checked with public data → confidence set → published. A report alone is never published as fact.

Sources

  1. SSG.COM(이마트몰) 상품 화면 — 오너 제공 캡처 · SSG.COM / 이마트몰 · checked 2026-10-07
  2. SSG 상품 상세 이미지 — 식품표시사항(제품명·식품유형·보관·수입원·제조사)과 포장 앞면(원산지·원재료 비율·BETAGRO 표시) · SSG.COM(이마트) 상세 이미지, 11번가 이마트몰 입점 상품 페이지에서 확인 · checked 2026-10-07
  3. Prime Expo 2026 출품사 정보 — B.Foods Product International Co., Ltd.(Betagro) · Prime Expo · checked 2026-10-07
  4. UN Comtrade — 한국 수입(상대국 태국), HS 160232(닭고기 조제·저장처리품), 2023~2025 연간 · UN Comtrade · checked 2026-10-07
  5. 부가가치세법 제26조(면세)·제30조(세율 10%) — 2026.1.2 시행본 · 국가법령정보센터 · checked 2026-10-07

Status labels: VERIFIED · ESTIMATED · INDUSTRY REPORTED · USER REPORTED · UNKNOWN