ORIGIN DETECTIVE · Frozen prepared food · private label

A Korean supermarket brand — where were these skewers actually made?

Peacock salt-grilled mixed chicken skewers, 600 g · checked 2026-10-08

Known 4 · Estimated 0 · Reported 0 · Unknown 4

Origin Detective home한국어

What the label says

Origin: Thailand (OEM) · Importer: E-Mart · Maker: B.Foods Product International Co., Ltd.

THREE THINGS NOT TO MIX

Legal origin · supply chain · brand

Legal origin — what the law puts on the label
Thailand
Supply chain — where inputs and work happened
Processed in Thailand; chicken source not stated
Brand nationality — whose company it is
Korea (E-Mart)

Origin basis: Label only (basis not seen) — The origin printed on the pack; it is consistent with the product being made in Thailand, but we have not seen a separate ruling.

PRODUCTION ORIGIN STACK

Layer by layer

  1. Brand country · PeacockVERIFIED

    Korea (E-Mart private label)

    EvidenceVERIFIED — Confirmed by an official document, listing or statistic
    SSG 상품 상세 이미지 — 식품표시사항과 포장 앞면(원산지·원재료 비율·BETAGRO 표시) · SSG.COM(이마트) 상세 이미지, 11번가 이마트몰 입점 페이지에서 확인 · checked 2026-10-07
  2. DesignUNKNOWN

    No information

    Who set the recipe and spec is not public.

  3. Raw material · Thigh meat and skinUNKNOWN

    No information

    The mix (thigh 60%, skin 25%, rock salt 1.6%) is labelled, but where the chickens were raised is not stated separately.

  4. ComponentsUNKNOWN

    No information

  5. Processing · Skewering, grilling, freezingVERIFIED

    Thailand

    B.Foods Product International (EST.49); BETAGRO on pack

    EvidenceVERIFIED — Confirmed by an official document, listing or statistic
    SSG 상품 상세 이미지 — 식품표시사항과 포장 앞면(원산지·원재료 비율·BETAGRO 표시) · SSG.COM(이마트) 상세 이미지, 11번가 이마트몰 입점 페이지에서 확인 · checked 2026-10-07
    Prime Expo 2026 출품사 정보 — B.Foods Product International Co., Ltd.(Betagro) · Prime Expo · checked 2026-10-07
  6. AssemblyUNKNOWN

    No information

  7. Legal originVERIFIED

    Thailand

    Front of pack

    EvidenceVERIFIED — Confirmed by an official document, listing or statistic
    SSG 상품 상세 이미지 — 식품표시사항과 포장 앞면(원산지·원재료 비율·BETAGRO 표시) · SSG.COM(이마트) 상세 이미지, 11번가 이마트몰 입점 페이지에서 확인 · checked 2026-10-07
  8. Shipped fromVERIFIED

    Thailand → Korea (imported directly by E-Mart)

    EvidenceVERIFIED — Confirmed by an official document, listing or statistic
    SSG 상품 상세 이미지 — 식품표시사항과 포장 앞면(원산지·원재료 비율·BETAGRO 표시) · SSG.COM(이마트) 상세 이미지, 11번가 이마트몰 입점 페이지에서 확인 · checked 2026-10-07

VALUE CREATION MAP

Where was the value created?

No public cost data to split value by stage and country; left blank, not estimated.

WHAT THIS DOES AND DOESN'T SHOW

What we can and cannot say

Can say

  • Peacock is a Korean retailer’s brand; the product is made by a Thai OEM and imported directly by E-Mart.
  • A typical private-label OEM split: Korean brand, Thai legal origin.

Cannot say

  • The label alone does not show where the chickens were raised.
  • Recipe ownership and the factory price are not public.

Open gaps

  • Where the chickens were raised
  • Who owns the recipe and spec

DETECTIVE RADAR

Peacock salt-grilled mixed chicken skewers, 600 g from other angles

  • Origin DetectiveThis page
  • Cost DetectiveApplies · not analysed yet
  • Distribution DetectiveOpen
  • Inflation DetectiveApplies · not analysed yet
  • Discount DetectiveApplies · not analysed yet
  • Value DetectiveApplies · not analysed yet
  • Hype DetectiveApplies · not analysed yet
  • Hogu IndexApplies · not analysed yet
  • Tax DetectiveApplies · not analysed yet
  • Wage DetectiveApplies · not analysed yet
  • Ingredient Detective (food & drinks)Applies · not analysed yet
  • Regulation DetectiveApplies · not analysed yet

✓ analysed · △ applies, not analysed yet · not applicable: Privacy Detective · All axes on one page

INSIDER REPORT

Know a missing layer?

Manufacturing, import and retail staff can report the real factory or country, input sources, or PB/OEM terms. We do not collect names, contacts or files, and never publish who reported. Published values are labelled “industry reported” with a confidence level.

Evidence you could show (we may ask later, with personal data and trade secrets removed)

Review: received → anonymised → evidence checked → cross-checked with public data → confidence set → published. A report alone is never published as fact.

SOURCES

Sources