AMS ANSWERSBrowse all Dynamic / Surge Pricing (Uber & KakaoT) answers
📈Dynamic / Surge Pricing (Uber & KakaoT) answer

Did Korea's KakaoT ever have a "pay more, get matched faster" feature?

SHORT ANSWER

Yes — "Smart Call" fees switched from a flat ₩1,000 to a real-time ₩0-5,000 range in August 2021, sparked public backlash, and the feature was scrapped entirely a month later.

01

What to do now

  1. Yes — "Smart Call" fees switched from a flat ₩1,000 to a real-time ₩0-5,000 range in August 2021, sparked public backlash, and the feature was scrapped entirely a month later.
02

Who owns the resolution

Dynamic / Surge Pricing (Uber & KakaoT)'s own support/policy team decides this -- AMS explains the policy but has no account access and cannot make this decision for you.

03

Evidence to prepare

  • Your account email or user ID
  • Screenshots or a confirmation number for the specific order/booking/transaction
  • Any messages you already exchanged with support about this
AI CASE BUILDER

Turn this answer into a question about your case

Give another AI the facts it needs—not just “what should I do?”

Copy & paste
READY-TO-PASTE PROMPT
I need practical help with a Dynamic / Surge Pricing (Uber & KakaoT) issue.

The policy question: Did Korea's KakaoT ever have a "pay more, get matched faster" feature?
Useful context I found: Yes — "Smart Call" fees switched from a flat ₩1,000 to a real-time ₩0-5,000 range in August 2021, sparked public backlash, and the feature was scrapped entirely a month later.

My specific situation: [Describe what happened, including dates and messages shown]
The outcome I want: [Refund, verification, appeal, account recovery, explanation, etc.]
Important constraints: [Country, deadline, booking/account status, documents already submitted, budget, or other limits]

Please:
1. Identify any missing facts you need before reaching a conclusion.
2. Separate platform policy, local law, and your own inference.
3. Give me the safest next steps in priority order.
4. Use current official sources where possible and flag anything that may have changed.
5. Draft a concise message I can paste to customer support.
6. Do not invent account access, guarantees, refund rights, or legal conclusions.
Nothing entered here is sent to AMS. The prompt is assembled in your browser.
05

Why this policy exists

From August 2, 2021, Kakao Mobility changed its "Smart Call" priority-dispatch fee from a flat ₩1,000 (day) / ₩2,000 (late night) to a real-time-adjusted range of ₩0-5,000. Because fares were expected to spike hardest in high-demand areas/times (Gangnam, Jongno, late night), it drew criticism for "exploiting taxi shortages to extract more money," escalating through National Assembly hearings. Kakao Mobility scrapped Smart Call entirely on September 14, 2021 — one of the few cases in Korea where public backlash actually forced a surge-pricing feature's full withdrawal.

06 · OFFICIAL SUPPORT

Need to act on your account?

AMS explains the rule but cannot access your account, issue a refund or change a platform decision.

Kakao Mobility — Announcements
KEEP RESEARCHING IN ENGLISH

Need the structure behind the individual rule?

AMS English connects platform rules to Korean business, labor, entertainment and institutional systems without dropping you into an untranslated page.

Open the English Research Desk →