COST DETECTIVE · Coffee
Bean prices have started falling — will coffee prices follow?
Following the money from raw material to shelf price over time, using published data.
-17.2%
—
No change recorded
+88%
HOGU INDEX
What does it cost abroad?
| Hogu item | Korea | Global avg | Lowest | vs avg |
|---|---|---|---|---|
| 아메리카노 | ₩4,500 | ₩2,400 | ₩1,300 | +88% |
COMBINED INSIGHT
At a glance
Korea vs global average+88%
Cost increase pass-through (2024→2025)22%
Cost saving pass-throughNo such period
Weight change—
RAW VS RETAIL
Raw material vs retail price
Index with 2024 = 100. It compares rates of change, not prices; gaps are periods without published data.
| Period | Arabica coffee, world price | Robusta coffee, world price | Coffee CPI (packaged) |
|---|---|---|---|
| 2023 | 80.8 | 59.6 | n/a |
| 2024 | 100.0 | 100.0 | 100.0 |
| 2025 | 150.7 | 110.2 | 111.4 |
| 2026 | 124.7 | 83.4 | n/a |
Arabica coffee, world price · International benchmark (World Bank) · Annual average; 2026 = Q2 average
| Period | Original (USD/kg) | In KRW |
|---|---|---|
| 2023 | 4.54 | — |
| 2024 | 5.62 | — |
| 2025 | 8.47 | — |
| 2026 | 7.01 | — |
Robusta coffee, world price · International benchmark (World Bank) · Annual average; 2026 = Q2 average
| Period | Original (USD/kg) | In KRW |
|---|---|---|
| 2023 | 2.63 | — |
| 2024 | 4.41 | — |
| 2025 | 4.86 | — |
| 2026 | 3.68 | — |
PASS-THROUGH
How much of the cost change reached the shelf
| Period | Raw | Retail | Simple reference ratio |
|---|---|---|---|
| 2023→2024 | +23.8% | — | Insufficient data |
| 2024→2025 | +50.7% | +11.4% | Increase pass-through 22% |
| 2025→2026 | -17.2% | — | Insufficient data |
Asymmetric price adjustment
Cost increase lagNot computed
Cost decrease lagNot computed
PRICE WATERFALL
How the price stacks up
Green beansUnknown
Roasting and processingUnknown
PackagingUnknown
Distribution and retailUnknown
Consumer priceUnknown
BENEFICIARY MAP
Who absorbed the difference?
Manufacturer / integratorUnclear
ConsumerUnclear
CONSUMER EFFECT
What consumers gained and lost
Gained
- None confirmed
Lost
- Coffee CPI +11.4% in 2025
TIMELINE
Cost and price timeline
Read with care
- World bean prices (USD) reach Korean shelves through FX, freight, tariffs and inventory, so lags are long.
- Hogu Index coffee is a café Americano (dining out); the CPI here is packaged coffee. They share the raw bean but are different products.
Reports and corrections
Tell us about price, weight or ingredient changes. Companies can request corrections with supporting evidence.
Sources
DETECTIVE RADAR
Coffee from other angles
- Origin DetectiveApplies · not analysed yet
- Cost DetectiveThis page
- Distribution DetectiveApplies · not analysed yet
- Inflation DetectiveApplies · not analysed yet
- Discount DetectiveApplies · not analysed yet
- Value DetectiveApplies · not analysed yet
- Hype DetectiveApplies · not analysed yet
- Hogu IndexApplies · not analysed yet
- Tax DetectiveApplies · not analysed yet
- Wage DetectiveApplies · not analysed yet
- Ingredient Detective (food & drinks)Applies · not analysed yet
- Regulation DetectiveApplies · not analysed yet