How much does refund fraud cost retailers?
The most-cited industry estimate: NRF and Appriss Retail reported that US retailers saw $743 billion in merchandise returned in 2023 (a 14.5% return rate), that return fraud contributed $101 billion in losses, and that retailers lose $13.70 to return fraud for every $100 of returned merchandise. These figures come from retailer data and survey responses, not audited accounts.
What to do now
- Use as context, not as a basis for judging individual customers.
Industry estimate (survey-based).
Who owns the resolution
Not applicable.
Evidence to prepare
- Your account email or user ID
- Screenshots or a confirmation number for the specific order/booking/transaction
- Any messages you already exchanged with support about this
Turn this answer into a question about your case
Give another AI the facts it needs—not just “what should I do?”
I need practical help with a Customer Service (General) issue. The policy question: How much does refund fraud cost retailers? Useful context I found: The most-cited industry estimate: NRF and Appriss Retail reported that US retailers saw $743 billion in merchandise returned in 2023 (a 14.5% return rate), that return fraud contributed $101 billion in losses, and that retailers lose $13.70 to return fraud for every $100 of returned merchandise. These figures come from retailer data and survey responses, not audited accounts. My specific situation: [Describe what happened, including dates and messages shown] The outcome I want: [Refund, verification, appeal, account recovery, explanation, etc.] Important constraints: [Country, deadline, booking/account status, documents already submitted, budget, or other limits] Please: 1. Identify any missing facts you need before reaching a conclusion. 2. Separate platform policy, local law, and your own inference. 3. Give me the safest next steps in priority order. 4. Use current official sources where possible and flag anything that may have changed. 5. Draft a concise message I can paste to customer support. 6. Do not invent account access, guarantees, refund rights, or legal conclusions.
Why this policy exists
The same release breaks returns down: 17.6% of online purchases were returned versus 10.02% for pure brick-and-mortar returns. It also reports which fraud types retailers said they experienced (wardrobing 49%, stolen merchandise 44%, fraudulent tender 37%, organized retail crime 20%).
AMS uses these numbers as industry context only; it does not apply them to any company or customer.
- NRF and Appriss Retail Report: $743 Billion in Merchandise Returned in 2023 — National Retail Federation / Appriss Retail
Last verified against the sources above on 2026-10-22. Policy and deadlines can change -- use the official support link below for the current rule.
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