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📈Dynamic / Surge Pricing (Uber & KakaoT) answer

Is Korea's KakaoT also pushing tipping culture the way Uber does?

SHORT ANSWER

KakaoT added its own tip feature, but — unlike Uber — the tip screen only appears if the rider already gave a 5-star rating. Even so, 71.7% of respondents opposed the feature in a public survey.

01

What to do now

  1. KakaoT added its own tip feature, but — unlike Uber — the tip screen only appears if the rider already gave a 5-star rating. Even so, 71.7% of respondents opposed the feature in a public survey.
02

Who owns the resolution

Dynamic / Surge Pricing (Uber & KakaoT)'s own support/policy team decides this -- AMS explains the policy but has no account access and cannot make this decision for you.

03

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  • Screenshots or a confirmation number for the specific order/booking/transaction
  • Any messages you already exchanged with support about this
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I need practical help with a Dynamic / Surge Pricing (Uber & KakaoT) issue.

The policy question: Is Korea's KakaoT also pushing tipping culture the way Uber does?
Useful context I found: KakaoT added its own tip feature, but — unlike Uber — the tip screen only appears if the rider already gave a 5-star rating. Even so, 71.7% of respondents opposed the feature in a public survey.

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05

Why this policy exists

KakaoT designed its "thank-you tip" feature to surface only after a rider gives the maximum 5-star rating, rather than showing it before rating the way Uber does — a structurally softer version with no rating leverage built in. Even so, a survey by Opensurvey found 71.7% of respondents leaned "opposed" to the feature (vs. 17.2% "in favor," 11.1% unsure); 58.3% described their view as outright negative (36.7% "very negative," 21.6% "negative"); 76.2% said they expected the tip feature to affect their future taxi usage negatively; and 53% called current taxi fares "already high" versus 24.5% who called them "reasonable." The pilot launched with premium ride types only (Black, Mobum, Venti, Blue, Pet taxi). The gap with the Uber reaction reflects a broader cultural difference: unlike the US, where tipping functions as a de facto part of base wages, Korea has no comparable wage structure behind tipping, so the same feature lands very differently.

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