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📈Dynamic / Surge Pricing (Uber & KakaoT) answer

There's already a base fare — why does Uber also push for a tip? Is there a real penalty for not tipping?

SHORT ANSWER

Uber's official policy says tipping is optional and 100% goes to the driver — but a 2024 redesign moved the tip-selection screen to appear before the driver rating screen, and Uber itself said the goal was "to encourage better tipping behavior."

01

What to do now

  1. Uber's official policy says tipping is optional and 100% goes to the driver — but a 2024 redesign moved the tip-selection screen to appear before the driver rating screen, and Uber itself said the goal was "to encourage better tipping behavior."
02

Who owns the resolution

Dynamic / Surge Pricing (Uber & KakaoT)'s own support/policy team decides this -- AMS explains the policy but has no account access and cannot make this decision for you.

03

Evidence to prepare

  • Your account email or user ID
  • Screenshots or a confirmation number for the specific order/booking/transaction
  • Any messages you already exchanged with support about this
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The policy question: There's already a base fare — why does Uber also push for a tip? Is there a real penalty for not tipping?
Useful context I found: Uber's official policy says tipping is optional and 100% goes to the driver — but a 2024 redesign moved the tip-selection screen to appear before the driver rating screen, and Uber itself said the goal was "to encourage better tipping behavior."

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05

Why this policy exists

Uber had no in-app tipping at all until it added the feature late (well after launch), and still officially frames tipping as fully optional, fee-free, and 100% passed to the driver. The friction is in the interface: a 2024 update reordered the post-ride flow so riders now see the tip-selection screen before they rate the driver, reversing the previous rate-then-tip order. An Uber spokesperson confirmed the change was made to "encourage better tipping behavior." Tipping and star ratings are technically separate systems, but driver community forums contain many firsthand reports of drivers giving lower ratings to riders who didn't tip, and Uber does not officially prohibit this. Some riders report that a lower rating can make it harder to get matched quickly in high-demand spots like airports or stadiums.

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